What You Need To Know About SEO
Search engine optimization can be a daunting process as it contains many moving parts and can be time consuming. However, there are several things you should make yourself aware of, and, if you have hired or are looking into hiring an SEO firm, you should discuss with your SEO company.
Your goals
The first thing you need to discuss is what your actual goals are. Are you looking to just get your page to rank in the top 5 of page 1? Do you want to blanket the entire page 1 for multiple search phrases? What do you want to invest and what are your expectations?
As with anything else, you need to set reasonable goals and your SEO team should help you to determine what is reasonable. If your hired SEO company has difficulty understanding what youre looking for and cant help you understand, attain, and maintain your goals, you should move on.
Your current standing
Your SEO company should be able to help you decide where you currently stand in terms of rankings and what terms you should be ranking for. This will certainly help you understand what you may be looking at as far as competition, time to rank, and possible return value.
Any competent SEO company will be able to show you what terms you are ranking for and what the estimated average monthly volume of searches is for these terms. Your SEO partner should also make you aware of other terms you may want to rank for and what search volumes they can offer.
Your current website traffic may be one of the few items you will need to bring to the table. If you do not have any tracking system, any great SEO firm will be able to set that up. After all, this is an investment on your part and you need to be able to make sure your investment is paying off.
11411 Luckey Ledge
San Antonio, TX 78252
(210) 570-9027